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News: How To Write A Successful Job Advert

How to write a successful job advert


A good, functional job description should clearly and simply state what the job is, in detail.  Writing a job description that communicates this well can be daunting, especially if you’ve never created one before.  But, truly, learning how to write a job description is not that difficult once you break down the process into separate parts.

Step 1 – Overview

First you write the general overview of the job position. This is the 1-minute elevator pitch. Don’t go overboard here.  The rest of the written job description will break down the details, this is where you summarize the nature and overall purpose of the job.

Step 2 – Functions and Responsibilities

This is the job description section that explains the day-to-day of the job.  You start by listing out the essential functions of the position.  They should be listed in order of importance. I like to add at the end of this section “other duties as assigned” as a catchall for special projects that may come up.

Step 3 – Job Qualifications

This is where you list out the minimum requirements of the job position.  Be sure to write the qualifications for the position you need, not the person who may currently be in the position.

This job qualifications area can be broken down into the further sections listed below.

1.    Education

If the job position requires a degree or certification list it here. Are you willing to substitute years of experience for education? If so, specifically communicate how many years of related experience is an acceptable substitute for a degree or certification. Job description example: 4 years of software development experience with .Net may be substituted for a 4-year degree in computer science.

2.    Experience

List the amount of industry experience or directly related job experience required. Job description example: 5 years of project management experience in the financial services industry.

3.    Supervisory experience

If supervisory experience is required, list how many years of supervisory experience are required along with how many employees supervised. Job description example: 5 years’ experience supervising 10 or more employees.

4.    Technical proficiencies

This is where you list what technical or software skills are needed to perform the essential functions of the job. Job description example: Must be able to type 80 wpm in MS Word.

5.    Communication skills

In most jobs, having good communication skills is essential. Maybe you need someone who has excellent written communication skills if you are hiring a technical writer. You may need someone with public speaking experience if you are hiring for your training department. You may need someone who is an exceptional oral communicator for the receptionist position or negotiation skills if they are in sales. These are all examples of communication skills that are required to perform the essential functions of the job. Some job positions may require multiple communications skills in order to perform the work.

6.    Decision making

Being a good decision maker isn’t something reserved for management. Some jobs require the person to work independently and to make on-the-spot decisions that affect their work and the company. This is where you specify how much freedom the position has to make decisions regarding responsibilities of the job.

7.    Other competencies or skills

Other competencies or skills necessary to perform the job may be the ability to meet deadlines or work more than 40 hours, as needed. You may need someone who has the ability to work on teams. This is the section where you add these kinds of details.

8.    Background checks

Most companies require some sort of background check before hiring a candidate. This is the section where you will include a statement about any background checks or other requirements candidates must pass in order to qualify for the position. Job description example:

  • Criminal background check
  • Reference checks
  • Education verification
  • Driver’s license and proof of insurance

9.    Preference

Everything in the requirements section of the job description is a minimum job requirement except for this section. In this section you are telling candidates that it would be very helpful if they had particular skills or abilities but it’s not required. Job description example: Experience with MS Visio is highly desired.

Completing a written job description sounds like a lot of work and it is. Not everyone is comfortable writing job descriptions that’s why at we are happy to write on free of charge with any job posting you place with us. 


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